CRM Software
  

CRM is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. True CRM brings together information from all data sources within an organisation to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer service, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to prompt and effective customer service.

CRM has evolved into a customer-centric philosophy that must permeate an entire organisation. There are three key elements to a successful CRM initiative: people, process, and technology. The people throughout a company from the MD to each and every customer service rep-need to buy in to and support CRM. A company's business processes may need to be re-engineered to bolster its CRM initiative, often from the view of, how can this process better serve the customer.

CRM Software Solutions from ProspectSoft have enabled widely different types and sizes of organisation to benefit from great improvements in customer intelligence. This intelligence is available to traditional CRM software users like sales and marketing departments, as well as customer helpdesk and field service staff. It is also accessible to less obvious departmental CRM users such as supplier management and sales order entry. ProspectSoft CRM software runs on local or wide-area networks and provides seamless communications with mobile computing solutions for laptop computers, tablet PC's, PDA's and mobile telephones.