Search Engine Optimisation
Search engine optimisation (SEO) is vital in creating public awareness of a website and turning visitors into customers. At Blue Logic we have a team of experts in both organic and pay per click (PPC) optimisation that can get you to where you want to be on all of the global search engines.
Why you need SEO?
- 93% of online browsing sessions start with a search engine query
- 75% of searchers don't venture past the 1st search engine page
- Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be from a cold call.
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
What we can do for You
Our first step is to perform a FREE Analysis and Evaluation of your current web site. We'll install Google Analytics on your current site and use some well-known industry tools to get a good indication of how well your site is currently optimised.
Once we have completed the analysis and summarised the results we will create an easily readable report. As part of the report we make a series of SEO recommendations on how we could improve your rankings within the search engines.
These recommendations will take into account competitor analysis, budget and current website statistics to produce a series of bespoke campaigns for your website. These campaigns may be organic based, pay per click based or a combination of the two.
Organic SEO Campaign
Search engines like Google determine which results appear where in the rankings using algorithms. However the algorithms they use to rank a website is a closely guarded secret and no company can guarantee you a first page or top three position in the organic listings, despite what they may tell you.
What we can guarantee you is that Blue Logic uses ethical strategies to boost your chances of a first page organic listing. We do this with a combination of good page construction, careful use of copy, strong inbound links and utilisation of many of the best free ways of getting a boost like utilising the social media outlets.
This isn't an instant fix for a poor position on the search engines but it is a viable, long term strategy for success.
Pay Per Click refers to online advertising strategies using tools like Google Adwords, Yahoo/Bing Ads and many more to place online advertisements on various sites. These ads can be of the banner variety or text based as people see on Google's search listings as sponsored results.
These are a quicker route to getting yourself on the front page of Google's listings albeit not in the organic results listings.
We are able to advise, create and maintain campaigns to suit your budget
Social Media is a term used to describe the activity of sites such as Facebook, Twitter, Pinterest, Google Plus etc.
These sites not only allow you to engage with your clients whilst increasing brand awareness but they are becoming ever more vital in boosting search engine rankings.
At Blue Logic we work on a strategy that's right for your company and brand. So whether you need to blog, Tweet, Pin or share your latest products on YouTube we have a social media solution to help promote your brand.