Market
Search Engine Optimisation or SEO as it's often referred to is the process by which analysis and tweaking of your site's traffic and content is undertaken with the aim of getting your site to rank as highly as possible on the major search engines.
There are a number of ways to achieve this and Blue Logic has the knowledge and expertise to perform this service for you.
Initial review
Our first step is to review your current site and your current traffic. We'll install Google Analytics on your current site to get a benchmark from which we will work.
Once we have a couple of weeks worth of traffic statistics we then conduct a report into where your traffic is coming from and how your site compares to that of your competitors and also how it is working for your chosen search phrases. As part of the report we make a series of recommendations about how to improve your positioning.
This may include recommendations for different promotional strategies which consist of any one or more of organic search engine optimisation, pay per click campaigns, link building and social media strategies.
Organic positioning
Where your company's online presence ranks in the normal results on major search engines like Google is known as your organic positioning. How companies like Google determine which results appear where is a closely guarded secret and no company can guarantee you a first page or top three position in the organic listings, despite what they may tell you.
What we can guarantee you is that Blue Logic uses ethical strategies to boost your chances of a first page organic listing. We do this with a combination of good page construction, careful use of copy, and strong inbound links and utilisation of many of the best free ways of getting a boost like utilising the social media outlets.
This isn't an instant fix for a poor position on the search engines but it is a viable, long term strategy for success.
Pay Per Click
Pay Per Click refers to online advertising strategies using tools like Overture, Google Adwords or Yahoo Ads to have online advertisements on various sites. These ads can be of the banner variety or text based as people see on Google's search listings as sponsored results.
These are a quicker route to getting yourself on the front page of Google's listings albeit not in the real results listings.
We are able to advise and create campaigns and strategies to suit your budget.
Social Media
Social Media is a term used to describe the activity of sites such as YouTube, Facebook, Twitter, Linkedin and Flickr amongst many, many others.
Not only do these sites contribute to a healthy boost in search engine rankings they are an increasingly vital tool to engage with your clients in new and interesting ways. Clients want interaction with the companies they do business with and we have a range of managed services in the social media sphere to ensure you don't have to worry about it.
We work on a strategy that's right for your company and brand. We will be on hand to help with the initial account creation and configuration of the various media platforms. Then, once set up, we can either train your own resources to do the updates or we can offer to manage it all for you with our managed social media service.
So whether you need to blog, Tweet, Facebook or share your latest products on YouTube we have a social media solution to help promote your brand.
Blue Logic have revamped our website, improved our SEO and increased the security of our solution ... we would be more than happy to recommend their services. 
